根據全球知名調查機構comScore的統計指出,今年的購物季節在線上消費部份有亮眼的成績,達到280億美元的佳績,比去年同期成長19%。更特別的是即使在耶誕節過後,依舊維繫這股買氣。一般認為假日購物季節的概念已被大眾認可,因此民眾也會盡量集中預算利用這段期間各商家所提供的優惠進行採購。
相關連結:
Online Holiday Spending Through December 27 Nears $28 Billion, Up 19 Percent Versus Year Ago
http://www.comscore.com/press/release.asp?press=1987
Online Shopping Still Strong after Christmas
http://mashable.com/2007/12/31/comscore-holiday-online-shopping-season/
comScore: Last week saw strong online shopping
http://news.yahoo.com/s/infoworld/20071224/tc_infoworld/94233