智慧型手機當道，幾乎取代了大多數人的鬧鐘，但鬧鐘總有聽膩的時候，也有些人希望來點人性化的晨喚服務。現在，你可以考慮讓絕對不會睡過頭的小鮮肉漁夫從海中叫你起床。

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日本漁夫協會(fisherman Japan)與石卷市政府合作的限定期間特別活動。為拉近年輕人、一般大眾和漁夫的距離，更深入了解其產業，並消弭漁業人力不足的問題，給無法早起者打造的趣味晨喚特別服務，由絕對不會睡過頭的漁夫撥出的 Morning Call，讓你一大清早就感受到漁人們的活力與來自大海的豐沛氣息。

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你只需要在活動官網登錄會員，輸入電話選擇一位你心中理想的漁夫，並設定明天需要晨喚的時間，到了設定時間，漁夫本人就會打電話叫你起床。在你接起電話後，漁夫們可能會跟你聊聊海上作業的狀況，說不定還可以傳給你看今日漁貨的照片。官網有多位堪稱小鮮肉級的年輕漁師照片，每位看起來都朝氣充沛，有自我介紹和每位漁夫的聲音檔，讓你用聲音和照片選擇晨喚漁夫。活動期間只有三周，2017年5月8日起自31日止。

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日本自古流傳下來的「職人文化」向來是令日本人驕傲並津津樂道的事。面對與台灣同樣走向傳統產業夕陽化、重勞動力工作人口流失，日本漁夫們想出這樣有趣的推廣方式，堪稱打破過往人們對漁夫的刻版印象。透過和漁夫直接接觸產生的連結，讓人不禁有種親切感，原來漁夫們也可以這麼帥氣。而日本最擅長的行銷包裝在這個企劃中也完美運作。活動不禁讓人想起年前因日劇《朝5晚9，帥氣和尚戀上我》而帶起日本女性與和尚聯誼的風潮，說不定下一波的熱潮會吹向這些每日清晨都充滿幹勁與大海博鬥的漁人們吧。

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