全球品牌價值榜狀元─Google

2011.03.23 by
劉翰謙
全球品牌價值榜狀元─Google
昨天,英國品牌顧問公司Brand Finance的「2011全球最具價值品牌」結果出爐,Google是今年的榜首。Google的品牌價值...

昨天,英國品牌顧問公司Brand Finance的「2011全球最具價值品牌」結果出爐,Google是今年的榜首。

Google的品牌價值高達443億美元,這也許解釋了為何它同時也是美國年經人心目中最想去的公司,緊追在後的Microsoft則是428億美元,再次則是Walmart362億元。有一點很有趣的是,往年一向是前10名常客的Coca-Cola下滑至16名,而根據Brand Finance表示,這不僅是因為計算排名的方式改變,很重要的原因,是消費者現在對高含糖的飲料,愈來愈敬謝不敏了。

以下是今年前10名的榜單:

[2011](http://brandirectory.com/league_tables/table/global_500_2011/index.php?orderBy=rank_2011&direction=DESC&page=1) [2010](http://brandirectory.com/league_tables/table/global_500_2011/index.php?orderBy=rank_2010&direction=ASC&page=1)  [Logo File](http://brandirectory.com/league_tables/table/global_500_2011/index.php?orderBy=logo_file&direction=ASC&page=1) [Name](http://brandirectory.com/league_tables/table/global_500_2011/index.php?orderBy=name&direction=ASC&page=1)
1 2 ![](http://brandirectory.com/images/table/rank/up.png) ![1](http://brandirectory.com/images/profile/logo/google.jpg) [Google](http://brandirectory.com/profile/Google)
2 5 ![](http://brandirectory.com/images/table/rank/up.png) ![1](http://brandirectory.com/images/profile/logo/microsoft.jpg) [Microsoft](http://brandirectory.com/profile/Microsoft)
3 1 ![](http://brandirectory.com/images/table/rank/down.png) ![1](http://brandirectory.com/images/profile/logo/wmlogo_1.gif) [Walmart](http://brandirectory.com/profile/Walmart)
4 4 ![](http://brandirectory.com/images/table/rank/same.png) ![1](http://brandirectory.com/images/profile/logo/ibm_7.jpg) [IBM](http://brandirectory.com/profile/IBM)
5 7 ![](http://brandirectory.com/images/table/rank/up.png) ![1](http://brandirectory.com/images/profile/logo/vodafone.gif) [Vodafone](http://brandirectory.com/profile/Vodafone)
6 12 ![](http://brandirectory.com/images/table/rank/up.png) ![1](http://brandirectory.com/images/profile/logo/bank_of_america_1.jpg) [Bank of America](http://brandirectory.com/profile/Bank_of_America)
7 6 ![](http://brandirectory.com/images/table/rank/down.png) ![1](http://brandirectory.com/images/profile/logo/ge.jpg) [GE](http://brandirectory.com/profile/GE)
8 20 ![](http://brandirectory.com/images/table/rank/up.png) ![1](http://brandirectory.com/images/profile/logo/apple.jpg) [Apple](http://brandirectory.com/profile/Apple)
9 15 ![](http://brandirectory.com/images/table/rank/up.png) ![1](http://brandirectory.com/images/profile/logo/wells_fargo.jpg) [WELLS FARGO](http://brandirectory.com/profile/WELLS_FARGO)
10 11 ![](http://brandirectory.com/images/table/rank/up.png) ![1](http://brandirectory.com/images/profile/logo/at_t.jpg) [AT&T](http://brandirectory.com/profile/AT&T)

來源:Braind Finance

 

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