星巴克美人魚戴上口罩、奧運標誌的圓環不再相扣⋯⋯這系列惡趣味的「Coronavirus Logos」出自斯洛維尼亞設計師朱爾·托弗里揚（Jure Tovrljan）之手，他希望藉此呼籲大家：在新冠肺炎疫情蔓延期間，我們要一起堅持下去，可以的話就盡量待在家！（圖左：改造後、圖右：改造前）

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 eyJ0eXBlIjoicGljdHVyZSIsIm5hbWUiOiLlnJbniYciLCJwbHVnaW4iOnRydWUsImRhdGEiOnsibGluayI6IiIsInRpdGxlIjoiQ29yb25hdmlydXMgTG9nb3MwMi5qcGciLCJpc09wZW5OZXciOmZhbHNlLCJzcmMiOnsieHMiOiJodHRwczovL2JuZXh0bWVkaWEuczMuaGljbG91ZC5uZXQudHcvaW1hZ2UvYWxidW0vMjAyMC0wMy9pbWctMTU4NDU5NTMzMy00NzQwN0AxMDAuanBnIiwicyI6Imh0dHBzOi8vYm5leHRtZWRpYS5zMy5oaWNsb3VkLm5ldC50dy9pbWFnZS9hbGJ1bS8yMDIwLTAzL2ltZy0xNTg0NTk1MzMzLTQ3NDA3QDQwMC5qcGciLCJtIjoiaHR0cHM6Ly9ibmV4dG1lZGlhLnMzLmhpY2xvdWQubmV0LnR3L2ltYWdlL2FsYnVtLzIwMjAtMDMvaW1nLTE1ODQ1OTUzMzMtNDc0MDdANjAwLmpwZyIsImwiOiJodHRwczovL2JuZXh0bWVkaWEuczMuaGljbG91ZC5uZXQudHcvaW1hZ2UvYWxidW0vMjAyMC0wMy9pbWctMTU4NDU5NTMzMy00NzQwN0A5MDAuanBnIiwibyI6Imh0dHBzOi8vYm5leHRtZWRpYS5zMy5oaWNsb3VkLm5ldC50dy9pbWFnZS9hbGJ1bS8yMDIwLTAzL2ltZy0xNTg0NTk1MzMzLTQ3NDA3LmpwZyJ9LCJmcm9tIjoi5ZyW54mH5L6G5rqQ77yPSnVyZSBUb3ZybGphbiIsImZyb21fbGluayI6IiIsImRlc2NyaXB0aW9uIjoi6LGh5b61NeWkp+a0sueahOWlp+mBi+Wck+eSsO+8jOWOn+S+hue3iue3iuebuOaJo++8jOWNu+WboOeCuumAmeWgtOeWq+aDheiuiuS6huiqv+OAgiJ9fQ==

延伸閱讀：繼奧迪與福斯之後，BMW也釋出新logo：3 個設計重點一次看

一週前，因為看到社交平台上滿滿的新冠肺炎貼文，朱爾·托弗里揚（Jure Tovrljan）於是有了想做點什麼的想法。從他腦海首先浮現的點子，便是呼應這段嚴峻的抗疫時期，為知名品牌賦予全新形象。

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 eyJ0eXBlIjoicGljdHVyZSIsIm5hbWUiOiLlnJbniYciLCJwbHVnaW4iOnRydWUsImRhdGEiOnsibGluayI6IiIsInRpdGxlIjoiQ29yb25hdmlydXMgTG9nb3MwNC5qcGciLCJpc09wZW5OZXciOmZhbHNlLCJzcmMiOnsieHMiOiJodHRwczovL2JuZXh0bWVkaWEuczMuaGljbG91ZC5uZXQudHcvaW1hZ2UvYWxidW0vMjAyMC0wMy9pbWctMTU4NDU5NTMzOC0xNjAzOEAxMDAuanBnIiwicyI6Imh0dHBzOi8vYm5leHRtZWRpYS5zMy5oaWNsb3VkLm5ldC50dy9pbWFnZS9hbGJ1bS8yMDIwLTAzL2ltZy0xNTg0NTk1MzM4LTE2MDM4QDQwMC5qcGciLCJtIjoiaHR0cHM6Ly9ibmV4dG1lZGlhLnMzLmhpY2xvdWQubmV0LnR3L2ltYWdlL2FsYnVtLzIwMjAtMDMvaW1nLTE1ODQ1OTUzMzgtMTYwMzhANjAwLmpwZyIsImwiOiJodHRwczovL2JuZXh0bWVkaWEuczMuaGljbG91ZC5uZXQudHcvaW1hZ2UvYWxidW0vMjAyMC0wMy9pbWctMTU4NDU5NTMzOC0xNjAzOEA5MDAuanBnIiwibyI6Imh0dHBzOi8vYm5leHRtZWRpYS5zMy5oaWNsb3VkLm5ldC50dy9pbWFnZS9hbGJ1bS8yMDIwLTAzL2ltZy0xNTg0NTk1MzM4LTE2MDM4LmpwZyJ9LCJmcm9tIjoi5ZyW54mH5L6G5rqQ77yPSnVyZSBUb3ZybGphbiIsImZyb21fbGluayI6IiIsImRlc2NyaXB0aW9uIjoi5pyJ5aW955qE5LiA5bm077yM55W254S25Lmf5pyD5pyJ5LiN5aW955qE5LiA5bm044CCIn19

這些黑色幽默的「Coronavirus Logos」雖然玩性十足，卻讓人看了既感傷又無奈。在發布這系列作品後，朱爾·托弗里揚（Jure Tovrljan）同時收到正面與負面回覆，有人覺得他舒緩了緊張氛圍，有人則認爲一點都不好笑。他對此表示，當初的出發點，是想讓更多人知道，保持適當的社交距離是必要的，並且試著減少外出的機會。

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

而這些品牌們，則尚未給予任何回覆及評價。他率先表示，我相信他們不會因為我惡搞了他們的logo而感到憤怒，因為在這段非常時期，我們除了得時時保持警戒外，適時的苦中作樂也是必須的呀！

更新：沒被點到名，麥當勞自動列隊！

跟上這波武漢肺炎防疫logo熱潮，麥當勞也在3月20日換上「防疫版」logo，將原本的招牌M字兩腳分開，竟然變成了一雙瞇瞇眼，為緊張疫情再添一絲幽默。

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

Jure Tovrljan
https://www.behance.net/gallery/93755381/Coronavirus-Logos

責任編輯：蕭閔云、林芳如

本文授權轉載自：Shopping Design

延伸閱讀：
1. 「珍煮丹」品牌改造新形象！面向國際市場，從視覺到實體空間 3 大設計重點
2. BMW釋出新logo！走 2D扁平化設計趨勢，3個設計重點整理
3. 荷蘭國家新識別！logo暗藏鬱金香，由Holland正名為the Netherlands