Spotify儘管背負著巨大版權成本、財報上仍是虧損連連，估值卻有百億美元潛力；緊追在後的Apple Music，則是在兩年多內吸引2,700萬付費用戶。在音樂產業中，數位內容已是營收主力，線上串流服務更是站穩成長腳步，消費者也漸漸接受並習慣於付費訂閱內容的機制。

另一方面，智慧語音裝置熱潮也為其挹注成長動力，美國公共廣播NPR與市調公司Edison Research合作調查發現，90%用戶想買智慧語音裝置是為了要聽音樂，68%用戶最常拿來播放音樂。由此可知，蘋果將HomePod定調為革新音樂聆聽體驗，不僅試圖在Amazon Echo、Google Home夾殺中存活，也是為Apple Music鋪條更長遠的路。

1. 音樂產業衰退後逐漸有起色，數位營收穩定成長帶來生機

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2. 串流服務為數位音樂成長主力，Spotify穩居龍頭

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3. 智慧語音裝置帶動內容消費，用戶更願意付費聽音樂

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