根據經濟部統計，2019年5月底，全台已有11,105家便利商店門市，比日本密度還要高，僅低於南韓，居全球第二，競爭相當激烈。

對於超商業者來說，追求標準化、一致性已經不再是經營店舖的鐵律，針對不同商圈的特性，因地制宜地規劃展店、鋪貨策略才是趨勢。因此，近兩年來統一超商7-ELEVEN與全家便利商店都紛紛成立各種複合店，搶佔商機。

看好複合店商機，新店面業績有望比一般店高3成

像是全家便利商店，就積極於全台各地發展各式複合店。針對先前在高雄推出韓式炸雞及天和鮮物複合店，全家便利商店經營企劃本部本部長王瑞峰表示，這兩間複合店皆有成功帶動來客數成長。

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全家總經理薛東都先前也在接受《數位時代》採訪時提到，針對不同商圈設計不同店型是全家未來發展的重要思考方向，也不排斥會將各種複合需求組合在一間店面之中。

於是，在今（29）日，全家正式宣佈，在高雄85大樓附近的住商混合區，開設佔地百坪的全家高雄真愛店，並首度推出咖啡、洗衣及超市機能三合一店型。全家高雄真愛店中一次提供消費者享用咖啡點心、採買蔬果生鮮、自助洗衣三大服務。全家便利商店指出，這一次的百坪複合店預計可開發出有別於傳統便利商店的新客群，可望業績能較一般店成長2到3成。

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瞄準住商混合需求，全家推咖啡、洗衣、生鮮三合一店型

這一次新開幕的全家高雄真愛店，位於高雄85大樓周邊，鄰近捷運站、百貨公司、商辦大樓與住宅大樓。而全家就是看好該地段住商混合的全天候商機，因此選擇在此開設南台灣最大間的複合店，並且結合了集結咖啡、洗衣、超市3種不同類型複合。

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在今年初，全家也因為看好雙北生活圈地峽人稠的特性，在三重、林口都開設了洗衣複合店。回顧先前的洗衣複合店的成效，薛東都說，起初對於提供洗衣服務也有點懷疑消費者是否埋單，但是由此二店點的經驗看來，是個不錯的營運模式。他也進一步舉例，一般店點在下雨天時，通常會來客數會降低。「可是這種店下雨天，反而來客數多，因為大家衣服曬不乾會需要烘衣服，這也是一種生意。」

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而在本次開幕的店點中，同樣也導入了洗衣複合區。其中，設有1台大型、3台中型的洗烘合一機、以及1台烘衣機，並以智能為最大特色。消費者可以透過全家便利商店App，遠端掌握目前是否有空機，以及距離洗衣結束還剩多久時間，以節省時間。

同樣是針對住宅區需求，高雄真愛店也設立專櫃陳列蔬果、冷凍食品，同時，因應人口熟齡化、晚餐開伙也要講求快速方便的需求日增，導入多種「冷凍商品」、「冷藏蔬果」，除了蔬菜、新鮮水果外，像是罐頭、調味料、甚至米、料理包等品項也能買到。

另外，除了針對住宅區設立的洗衣、超市複合之外，在全家高雄真愛店也瞄準了商業區的工作需求，架設了超過40個座位的咖啡複合區，並且附有大桌面與充電插座，讓消費者可利用空間工作或開會。

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責任編輯：蕭閔云